Mitsubishi Brand Named Las Vegas Bowl’s Title Sponsor


While we’re always proud to be Wilkes-Barre, PA Mitsubishi dealers, we’re even more excited now. Why is that? Because the car maker we represent was recently named the title sponsor of the Las Vegas Bowl. For the next two years at least, the annual college football postseason game will be known as the Mitsubishi Motors Las Vegas Bowl.

The Mitsubishi Motors Las Vegas Bowl will pit a Pac-12 team against the leading team in the Mountain West. The 27th edition of the contest will take place at Sam Boyd Stadium on Saturday, December 15, 2018 at 3:30 p.m. ET. The game will air nationally and it will be broadcast by ABC.

"This new partnership brings together two exciting and world-renowned brands in Mitsubishi Motors and Las Vegas," said Mitsubishi Motors Las Vegas Bowl Executive Director John Saccenti. "We are proud of how our event has grown so much along with our great city the last quarter-century and with the addition of a world-class title sponsor the future looks even brighter."

"We are extremely enthused about this partnership and how it can help build brand awareness for Mitsubishi Motors and our exciting vehicle lineup, including our all-new [2018 Mitsubishi] Eclipse Cross and [2018 Mitsubishi] Outlander PHEV," said Francine Harsini, chief marketing officer, Mitsubishi Motors North America. "This collaboration allows us to provide our customers and fans with fun experiences, connecting with them in a unique way."

We’re thrilled that the Mitsubishi brand is now the title sponsor of a major college football game and we’re just as excited to show you all the Mitsubishi cars in our new car inventory. Visit our Mitsubishi car dealership near Hazleton, PA today. We can’t wait to see you in the driver’s seat of a Mitsubishi car like the Mitsubishi Outlander PHEV at MotorWorld Mitsubishi soon.

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